Blog #2

http://blog.ogilvypr.com/
As the name goes, this is undoubtedly the smartest advertising blog that addresses public relations and a good job at communicative journalism. The choice of colors and font used is visually appealing. The purpose and objective as detailed in the "ABOUT" section is very informative, well explained features in a simplistic tone, and I am particularly impressed with their knowledge sharing strategy of how they custom plan their programs for clients what they term as 'Digital Influence Strategy' which comprises of four fundamental parts i.e., listening, planning, engagement and measurement. Not to forget the displayed pictures speak volumes about the photographic skills employed on the blog. They are very sharp and some of them are a real treat to have them in a picture album. What I do not like about the content is that since it is an advertising blog, there is no real need for advertisement banners to be displayed; otherwise it is spoiling the fun.

The information presented is quite valuable, as views and comments invited from readers and blogger contribute to a critical insight into advertising as a subject and as a profession. There are case studies that I particularly like in the 'PORTFOLIO' section. With a lot of enriching and educative features, it is reader's delight and I can certainly recommend this blog to students of advertising and mass communications and professionals in the advertising and media related professions. There are several experienced authors on the blog who are a treat to interact with. Ogilvy as a human being is an advertising visionary who set trends ahead of his time. And the culture lives on. This is definitely my favorite advertising blog.

http://adweek.blogs.com/adfreak/
This blog has simplicity in its visual appeal. The blog site is devoid of any visual clutter. One does not have to spend too much time searching the entire blog. Information content is neat and in a definite order. The font used does make you want to read ahead. There are advertising clips to view the description and comments.
What the reader might not like about the blog site is that there is hardly any information on Tim Nudd( editor). All we can get to see is Tim Nudd giving his analysis on advertisements. One cannot get to view Tim Nudd's professional background and achievements which is also an important credible selling feature. The information is valuable in terms of learning how to interpret advertisements and the various themes. Another nagging thought is that as a reader scrolls down, there is empty blank space to the right which could have been well utilized with some meaningful content or pictures.The USP of this site is 'simplicity'. The author is definitely knowledgeable, but there is no information about his achievement as a practicing professional or as a subject matter expert. This site is worth recommending to friends and students as the advertisement clips are quite engrossing and appealing.